Beer Trademark of Ishikawa Brewery
After the Meiji Restoration, beer began to be brewed in the foreigners'
colonies in Yokohama and Hokkaido and, in the 1880s or 1890s, beer making
started in many places in Japan.
Ishikawa Beer Brewery (presently Ishikawa Brewery Co., Ltd.) began making
beer in February 1888 and, in June of the same year, they started selling
their beer to customers in neighboring districts, Tokyo, and Yokohama
by the designation of "Nihon-Bakushu" ("JAPAN BEER"
on the English label). A German-style brewing method was employed, and
54,000 liters of lager beer were made per year. However, because crown
caps were not used for bottling and the bottles were easy to break, and
because of other negative factors, the brewing equipment was sold in 1890.
Incidentally, in 1870, Sapporo Breweries Ltd. started using the trademark
of "Red Star." Meanwhile, in 1889, Japan Brewery Co., Ltd. (presently
Kirin Brewery Co., Ltd.) started using the trademark of "Kirin"
(a legendary Chinese animal with a single horn, a deer-like body, horse-like
hoofs, and an ox-like tail) and, in the same year, Japan Beer Brewery
Co., Ltd. in Mita, Tokyo, started selling Ebisu beer. Then, in 1892, Osaka
Beer Brewing Company (presently Asahi Breweries, Ltd.) started using the
trademark of "Asahi" (rising sun). Hinode Beer Company in Osaka
also used a similar trademark with the design of "Asahi" that
was bought from Ishikawa Beer Brewery after its discontinuation of the
beer business. Consequently, Osaka Beer Brewing Company and Hinode Beer
Company battled in court over rights to the trademark.
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